Pre-entry — choosing the right country
Compare candidate countries on the same axis to inform the entry decision, market selection, and the winning-edge hypothesis.
Pre-entry — choosing the right country
Compare candidate countries on the same axis to inform the entry decision, market selection, and the winning-edge hypothesis.
Pre-entry decisions are not determined by market size alone. Only when you lay out competitive strength, regulation, distribution, capex, and partner availability side by side does a comparison table become discussable internally.
We compare candidate countries on the same evaluation axis and organize the priority order plus the next points to verify for each. The final investment decision stays with you — we produce the material needed for internal explanations and board discussion.
The deliverable is not a list of "what we found" but a strategy report that connects entry decision, market selection, and winning-edge hypothesis.
Does any of this sound familiar?
If several items apply, it is time to structure your decision points.
- Mid-term plan calls for an overseas sales target; you need to organize which country / product to start with
- Multiple candidate countries — you want to compare market size, competition, regulation, channels on a single axis
- Leadership has asked for multi-country comparison; you need defensible reasons for prioritization
- Objective data on local market size, key players, and distribution is missing
- Board needs a defensible "why this country can win" — you need the winning-edge hypothesis organized
Services for this stage
One flagship service plus complementary services by question. Combinations are welcome.
進出候補国の比較調査
数カ国〜数十カ国を横並び比較し、進出候補を絞り込む
複数の進出候補国を同じ基準で比較し、進出判断・市場選定・勝ち筋仮説を整理します。市場規模、成長性、競合、規制、販路、初期投資、リスクを横並びにし、社内説明や役員会で論点を説明できる形にします。
Complementary services
8 servicesDeliverables, duration, and cost
- Deliverable
- Country-comparison matrix (Excel, filterable) / Strategy report (PDF, PowerPoint) / Internal-briefing one-pager / Winning-edge hypothesis and next verification points
- Duration
- 8–10 weeks (varies with country count and depth)
- Cost
- Custom quote (varies with country count, scope, depth)
- Languages
- Japanese (delivery); English / Chinese / Thai (local sources)
Who uses this stage
- Manufacturers with explicit overseas-revenue KPIs in their mid-term plan
- Companies debating which region to enter — ASEAN, Middle East, Europe, Greater China
- Cases where the board / management team needs a defensible reason for country selection
- Companies looking past country selection toward entry method and initial sales design
Start from structuring your go/no-go decision points
Tell us your country, industry, and decision. We will outline scope, deliverables, approach, and rough quote.
All 19 services matrix
◎=primary use ◯=secondary △=limited −=not applicable. ★=flagship service. Stage 1 is highlighted on this page.
| # | SERVICE | STAGE 1 | STAGE 2 | STAGE 3 |
|---|---|---|---|---|
| 15 | 進出候補国の比較調査★ 数カ国〜数十カ国を横並び比較し、進出候補を絞り込む | ◎ | ○ | − |
| 10 | 市場規模・将来予測 公的統計・業界資料を照合して市場規模を整理 | ◎ | ○ | − |
| 12 | 業界構造・業界動向調査 主要プレイヤーとバリューチェーンを俯瞰 | ◎ | ○ | − |
| 14 | ニッチ分野・特殊市場調査 業界レポートに載りにくい小規模市場を整理 | ◎ | ○ | − |
| 19 | 政策・補助金・中長期戦略・ロードマップ 進出先国の政策動向と産業ロードマップを読み解く | ◎ | ○ | △ |
| 01 | 海外代理店・販社ロングリスト調査★ 初期営業設計に使う販売パートナー候補の比較表 | − | ◎ | ○ |
| 02 | 営業先・顧客ロングリスト調査 直販の初期営業設計に使う顧客候補リスト | − | ◎ | ○ |
| 03 | 提携・アライアンス先ロングリスト調査 参入シナリオ別に現地パートナー候補を比較 | − | ◎ | ○ |
| 04 | M&A候補ロングリスト調査 買って入る選択肢を初期検討するための候補整理 | − | ◎ | − |
| 05 | OEM・受託製造先ロングリスト調査 現地生産・製造移管の候補を比較 | − | ◎ | − |
| 06 | サプライヤー・原料調達先ロングリスト調査 調達リスク分散と代替候補比較のための供給元調査 | − | ◎ | ○ |
| 09 | 業界ベンチマーク・他社事例研究 海外の成功事例・失敗事例を比較整理 | ○ | ◎ | ◎ |
| 11 | 市場シェア・価格帯調査 国別・カテゴリ別の販売台数・シェア・価格動向を整理 | ○ | ◎ | ○ |
| 13 | サプライチェーン構造・流通構造の図化 原料から販売までの構造を1枚の図に可視化 | ○ | ◎ | − |
| 16 | 制度・許認可 該当業種に必要な許認可・登録制度を整理 | △ | ◎ | △ |
| 17 | 規制・認証・規格 製品規制・必要認証・規格基準を確認 | △ | ◎ | △ |
| 18 | 輸出入・関税・通関 HSコード・関税率・FTA活用可否を整理 | − | ◎ | △ |
| 07 | Official SNS Account Analysis★ Read competitor brand posts by country, platform, and brand | − | ○ | ◎ |
| 08 | 競合ベンチマーク調査 IR・求人・投資計画から競合の打ち手を読む | ○ | ○ | ◎ |