Official SNS Account Analysis
Read competitor brand posts by country, platform, and brand
- DELIVERABLE
- Official SNS account analysis report (PDF/HTML, 20-40 pages) + post list Excel + source URL list + optional dashboard
- DURATION
- One-off research: 2-4 weeks / monthly monitoring: prior month delivered at the beginning of each month
- PRICE
- 調査範囲により個別見積り
- METHOD
- Country and brand selection -> official account URL/ID verification -> collection from Facebook / TikTok / X / Weibo / Douyin and related platforms -> period filtering -> deduplication by platform post ID or URL -> post counts, views, engagement counts, top posts, and message themes. Douyin is limited to verified official IDs, and UGC, reviews, and influencer posts are not mixed into the core analysis.
Sample report
A Japanese sample report showing scope design, country and brand selection, top posts, and platform-level interpretation.
Skincare official SNS analysis / April 2026
スキンケアブランド公式SNS分析サンプル
2026年4月の公式投稿2,937件を対象に、表示・再生数、エンゲージメント数、上位投稿、投稿タイプ、媒体別の役割を整理しています。 本レポートでは、いいね・コメント・シェア・リポスト等の合計をエンゲージメント数と呼び、エンゲージメント率とは分けて扱います。
- 調査対象国は、2025年Skin Care市場規模上位13カ国から設定
- ブランドは、13カ国Top10ブランド母集団から22ブランドを選定
- 公式アカウント投稿に限定し、媒体別投稿IDまたはURLで重複除去
Dashboard demo
投稿単位でブランド、国、媒体、表示・再生数、エンゲージメント数を確認できるデモ画面です。公開用に投稿画像はダミー画像へ差し替えています。
公式投稿数
2,937
表示・再生数
11.84億
エンゲージメント数
1,958万
対象ブランド
22
上位投稿への集中度
表示・再生数はTikTok、Facebook、Xで取得できた数値の参考合算です。WeiboとDouyinは表示・再生数の横比較から外しています。
Do these situations sound familiar?
- Collected SNS posts mix official accounts, UGC, and search results, making interpretation unclear
- Monthly post counts are hard to explain because duplicate runs and post IDs are not controlled
- TikTok, Douyin, Weibo, Facebook, and X metrics are compared without clear definitions
- It is unclear which brands, countries, or message themes concentrated reactions
- Preparing post URLs, metrics, and short interpretations for internal sharing takes too much time
Who this is for
- Overseas business teams that need to understand what competitor brands are publishing on official SNS accounts
- Marketing teams comparing the role of TikTok, Facebook, Weibo, Douyin, and other platforms
- Corporate planning teams that need an independent view beyond local distributor reports
- Sales planning teams that need top posts, metrics, URLs, and interpretations in a shareable format
- Teams that want to expand from official SNS analysis into comments, UGC, and EC review analysis
How we deliver
We define the countries, brands, platforms, and official account scope first, then deduplicate posts by platform post ID or URL. Findings are organized into a report covering top posts, platform roles, and message patterns that concentrated reactions.
Deliverables
Organized as reusable tables and reports for internal discussion.
OUTPUT
Official SNS account analysis report (PDF/HTML, 20-40 pages) + post list Excel + source URL list + optional dashboard
TIMELINE / PRICE
One-off research: 2-4 weeks / monthly monitoring: prior month delivered at the beginning of each month
調査範囲により個別見積り
Sample engagements
- Skincare official SNS analysis, April 2026: analyzed 2,937 deduplicated posts across five platforms and summarized platform roles, top posts, and high-response themes
- Monthly competitor official SNS monitoring: compare new products, seasonal campaigns, ambassador appointments, and EC links by brand
- China / ASEAN SNS communication comparison: check how Weibo, Douyin, TikTok, and Facebook are used by country
FAQ
- Facebook, TikTok, X, Weibo, and Douyin are the core platforms. Xiaohongshu, Instagram, LINE, and EC reviews can be added depending on the country and industry.
- The core service analyzes official account posts. UGC, comments, and EC reviews are handled as additional scopes because the data collection and interpretation logic are different.
- Post counts are deduplicated by platform post ID or URL. Views, engagement counts, and engagement rates are defined separately, with platform-level availability noted in the report.
Stage fit for this service
This shows where the service fits across the three stages. Use the full matrix to compare all 19 services.
Stage 1
−Pre-entry
Not applicable
Compare candidate countries on the same axis to inform the entry decision, market selection, and the winning-edge hypothesis.
Stage 2
○Entry preparation
Secondary
After the target country is set, give shape to the execution plan, partner selection, and initial sales design.
Stage 3
◎Post-entry
Primary
For markets already entered, organize the objective information needed for course correction, channel improvement, and local-operations improvement.
Primary stage
Stage 3 Post-entry
Often paired in the same stage: 競合ベンチマーク調査
CONTACT
We help scope your overseas research
We will hear out your target countries, industry, and questions, then share feasibility, approach, and an estimate range.