Which platforms can be covered?

Facebook, TikTok, X, Weibo, and Douyin are the core platforms. Xiaohongshu, Instagram, LINE, and EC reviews can be added depending on the country and industry.

Are UGC and reviews included?

The core service analyzes official account posts. UGC, comments, and EC reviews are handled as additional scopes because the data collection and interpretation logic are different.

How are metrics defined?

Post counts are deduplicated by platform post ID or URL. Views and impressions are not combined into one headline number because platform definitions differ. Views, engagement counts, and engagement rates are defined separately, with platform-level availability noted in the report.

What is the price range?

One-off projects generally start at JPY 30,000 for a small scope, JPY 50,000 for a standard scope, and JPY 100,000 for deeper analysis. Monthly monitoring starts from JPY 50,000 for one country, JPY 120,000 for three countries, JPY 180,000 for five countries, and JPY 300,000 for ten countries.

Can you disclose the data collection method and platform compliance?

Yes. For each platform, we define whether the data comes from an API, approved third-party tool, public web check, or manual logging, and include collection timestamps, missing-data notes, availability flags, and platform policy notes in the deliverable.

How do you handle confidentiality and AI use?

We can work under NDA. Before the project starts, we define subcontracting status, what may be entered into generative AI tools, opt-out settings for model training, storage period, and deletion steps. Public samples using real brand names are limited to information suitable for public disclosure.

SERVICE #07 · FLAGSHIP

Official SNS Account Analysis

Read competitor brand posts by country, platform, and brand

DELIVERABLE: Official SNS account analysis report (PDF/HTML, 20-40 pages) + post list Excel with collection timestamp, collection method, missing-data flags, and paid-boost judgment status + source URL list + optional dashboard
DURATION: One-off research: 2-4 weeks / monthly monitoring: prior month delivered at the beginning of each month
PRICE: One-off JPY 30,000-100,000 / monthly JPY 50,000-300,000, excl. tax; additional country JPY 30,000-50,000, platform JPY 20,000-50,000, up to 3 extra brands JPY 30,000 as a guide
METHOD: Country and brand selection -> official account URL/ID verification -> define the collection method for each platform, such as API, approved third-party tool, public web check, or manual logging -> period filtering -> deduplication by platform post ID or URL -> post counts, platform-specific views or impressions, engagement counts, top posts, and message themes with collection timestamps, availability flags, missing-data notes, and platform policy notes. Douyin is limited to verified official IDs, and UGC, reviews, and influencer posts are not mixed into the core analysis. If paid boosting cannot be confirmed, the deliverable explicitly states that organic-only status is not confirmed.

SAMPLE REPORT

Sample report

A Japanese sample report showing scope design, country and brand selection, top posts, and platform-level interpretation.

Skincare official SNS analysis / April 2026

スキンケアブランド公式SNS分析サンプル

2026年4月の公式投稿2,937件を対象に、表示・再生数、エンゲージメント数、上位投稿、投稿タイプ、媒体別の役割を整理しています。本レポートでは、いいね・コメント・シェア・リポスト等の合計をエンゲージメント数と呼び、エンゲージメント率とは分けて扱います。

調査対象国は、2025年Skin Care市場規模上位13カ国から設定
ブランドは、13カ国Top10ブランド母集団から22ブランドを選定
公式アカウント投稿に限定し、媒体別投稿IDまたはURLで重複除去

サンプルレポートを見る相談する

Dashboard demo

投稿単位でブランド、国、媒体、表示・再生数、エンゲージメント数を確認できるデモ画面です。公開用に投稿画像はダミー画像へ差し替えています。

公式投稿数

2,937

TikTok再生数

9.91億

Facebook再生数

1.13億

X表示数

0.80億

エンゲージメント数

1,958万

対象ブランド

上位投稿への集中度

上位5投稿28.9%

上位10投稿40.7%

上位20投稿53.1%

表示・再生数はTikTok、Facebook、Xで取得できた数値の参考合算です。WeiboとDouyinは表示・再生数の横比較から外しています。

PROBLEM

Do these situations sound familiar?

Collected SNS posts mix official accounts, UGC, and search results, making interpretation unclear
Monthly post counts are hard to explain because duplicate runs and post IDs are not controlled
TikTok, Douyin, Weibo, Facebook, and X metrics are compared without clear definitions
It is unclear which brands, countries, or message themes concentrated reactions
Preparing post URLs, metrics, and short interpretations for internal sharing takes too much time

AUDIENCE

Who this is for

Overseas business teams that need to understand what competitor brands are publishing on official SNS accounts
Marketing teams comparing the role of TikTok, Facebook, Weibo, Douyin, and other platforms
Corporate planning teams that need an independent view beyond local distributor reports
Sales planning teams that need top posts, metrics, URLs, and interpretations in a shareable format
Teams that want to expand from official SNS analysis into comments, UGC, and EC review analysis

SOLUTION

How we deliver

We define the countries, brands, platforms, and official account scope first, then deduplicate posts by platform post ID or URL. Findings are organized into a report covering top posts, platform roles, and message patterns that concentrated reactions.

The analysis starts by defining the period, platforms, and official account list. Posts are filtered by period and deduplicated using platform-specific post IDs or URLs. In the April 2026 skincare sample, we analyzed 2,937 official posts across Facebook, TikTok, X, Weibo, and Douyin, then summarized top posts, platform roles, and high-response message patterns.

DELIVERABLE

Deliverables

Organized as reusable tables and reports for internal discussion.

OUTPUT

Official SNS account analysis report (PDF/HTML, 20-40 pages) + post list Excel with collection timestamp, collection method, missing-data flags, and paid-boost judgment status + source URL list + optional dashboard

TIMELINE / PRICE

One-off research: 2-4 weeks / monthly monitoring: prior month delivered at the beginning of each month

One-off JPY 30,000-100,000 / monthly JPY 50,000-300,000, excl. tax; additional country JPY 30,000-50,000, platform JPY 20,000-50,000, up to 3 extra brands JPY 30,000 as a guide

CASES

Sample engagements

Skincare official SNS analysis, April 2026: analyzed 2,937 deduplicated posts across five platforms and summarized platform roles, top posts, and high-response themes
Monthly competitor official SNS monitoring: compare new products, seasonal campaigns, ambassador appointments, and EC links by brand
China / ASEAN SNS communication comparison: check how Weibo, Douyin, TikTok, and Facebook are used by country

FAQ

Facebook, TikTok, X, Weibo, and Douyin are the core platforms. Xiaohongshu, Instagram, LINE, and EC reviews can be added depending on the country and industry.
The core service analyzes official account posts. UGC, comments, and EC reviews are handled as additional scopes because the data collection and interpretation logic are different.
Post counts are deduplicated by platform post ID or URL. Views and impressions are not combined into one headline number because platform definitions differ. Views, engagement counts, and engagement rates are defined separately, with platform-level availability noted in the report.
One-off projects generally start at JPY 30,000 for a small scope, JPY 50,000 for a standard scope, and JPY 100,000 for deeper analysis. Monthly monitoring starts from JPY 50,000 for one country, JPY 120,000 for three countries, JPY 180,000 for five countries, and JPY 300,000 for ten countries.
Yes. For each platform, we define whether the data comes from an API, approved third-party tool, public web check, or manual logging, and include collection timestamps, missing-data notes, availability flags, and platform policy notes in the deliverable.
We can work under NDA. Before the project starts, we define subcontracting status, what may be entered into generative AI tools, opt-out settings for model training, storage period, and deletion steps. Public samples using real brand names are limited to information suitable for public disclosure.